Branding isn't just a label slapped on a product. It's a declaration of passion.

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It's the concrete manifestation of a lightning bolt moment that struck deep within the soul of a relentless, crazed and dogged dreamer.

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It's a love letter.

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In order to build a successful brand, companies must align every product, customer interaction, ad campaign and touch point around the love letter it's writing. It's the only successful branding strategy, period.

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Nike isn't just a swoosh; it's a testament to our inner drive.

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Microsoft isn't merely software; it's a homage to progress.

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Dunkin Donuts isn't just coffee and pastries; it's a celebration of our morning routines.

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But what's a love letter? It's a bold proclamation of affection, laying bare your feelings and reasons why. Its power lies in its sincerity, flattering the recipient and capturing their undivided attention with its positive vibes.

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And that's the blueprint for every iconic brand.

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Clear intention: our coffee kick-starts your day like nothing else.

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Focused on you: be a champion in our athletic wear.

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Stays relentlessly positive: our technology turbocharges your productivity (price tag? What price tag?).

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And crucially, a love letter is singular. It's addressed to one person, about one thing. To truly make an impact, a brand must be a love letter dedicated to one defining concept. It has to be synonymous with one idea, an idea so enticing it's impossible to resist.

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Because humans crave love. It's magnetic. Enchanting. Alluring. Irresistible.

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And it sells.

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So, entrepreneurs and founders, when you're nurturing your business, remember why you started. Be nostalgic, remind yourself of the love letter you decided to write.

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What's the one thing you're passionate enough to write a love letter about? Your company is merely the vessel.

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Craft your brand around this love, and stand firm in it. Align everything your team and products do around this love. Your customer has to see, feel and hear it in every single interaction.

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That's how you forge an empire of a brand.

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Simple. Passionate. Potent.