You have the startup idea.
I craft the story and growth system to get it into orbit.
The one area of a startup that can't be chaotic is its branding, positioning and marketing stack.
Poorly executed marketing doesn't sell, torches your runway and dooms an otherwise massive potential product. Suddenly you, your team and investors will want to bail. Don't do this.
Working with me is the fast track to crafting the story that gets people to see your genius and buy, and the infrastructure to scale this 10,000 times.
Your startup's thesis is sound. I build the infrastructure and assemble the team that generates the revenue to turn that thesis into a series round, industry-dominating goliath.
Satiating your market's emotions is what sells. I find that emotion and make your brand the savior. This means your ads convert more, and spend less.
From branding to research, copywriting to analytics, I'm experienced in building and scaling the marketing system of early-stage companies.
I remove the lead time, meetings and analysis paralysis of large agencies. Launch and iterate quickly to generate and sustain momentum.
Spending money without returns? Running surface-level marketing without a clear direction? That stops here.
I know how to identify what your actual growth levers are and how to build a repeatable, scalable growth plan that will acquire customers at a level that you can afford.
The most common reason behind plateaus that I've seen is a lack of visibility into which marketing efforts have and have not worked.
I use my extensive experience in analyzing sales funnel, web traffic and market data to cut the bullshit holding back your growth.
Ideas are useless without being able to test them. I'm extensively experienced at designing and launching campaigns to test the validity of ideas, and knowing when to identify winners and losers quickly.
You need money to grow a brand. I only work with a handful of clients at a time so my rates aren't cheap, but I'm an expert at saving costs when growing.
While proficient at market research for new products, companies with a built product or service benefit the most from my ability to launch and execute quickly.
Not a cliché. Founders and companies that are hell-bent on looking different from their competitors benefit the most from working with me.
Work together for as long as you need to see growth and take things over yourself. Some clients work quarterly, some work in annual sprints - we'll make it work for your budget.
I can be a one-man band of marketing work if required. From audience research to strategy creation to campaign execution, I have extensive experience with the full marketing stack.
Being on the same wavelength as you and your team ideally involves in-person camaraderie at the beginning of our work. I'm available to meet you at your HQ, wherever it is.
During our work together, your needs are always prioritized during set windows of time. I respond and communicate as frequently as anybody on your team.
There are limits to task frequency in any contract, so you can request changes, updates and new tests as much as you want during our time together.
The best way for a team to win is to be respectful and good to work with. I don't bring an ego to your team, and I bring inquisitiveness and sincerity that only adds to your vibe.